TUNE parameter

What is the aff_sub parameter?

aff_sub is TUNE's tune sub-id (aff_sub … aff_sub5). aff_sub through aff_sub5 are TUNE’s publisher-defined sub-parameters, echoed in conversion reports. Five slots means you can encode content, placement, campaign, variant, and date separately.

Where it appears

In the affiliate link you publish

Example

https://track.brand-offers.com/aff_c?offer_id=15&aff_id=43185&aff_sub=video-42

If aff_sub is missing

Optional — sub-IDs affect reporting granularity only.

How TUNE tracking fits together

TUNE is white-label software: each brand runs it on its own tracking domain (track.brand.com, go.brand-offers.com, etc.). Links hit an /aff_c or /aff_l endpoint with offer_id and aff_id, register the click, and redirect to the offer’s landing page.

Because every brand’s domain is different, TUNE links are identified by their parameter signature, not their domain — which is exactly how Afterlink’s detector recognizes them. Offers are versioned and retired frequently; offer_id=15 might be replaced by offer_id=42 with a new landing page, orphaning your old links.

Frequently asked questions

What does the aff_sub parameter do?

aff_sub is TUNE's tune sub-id (aff_sub … aff_sub5). aff_sub through aff_sub5 are TUNE’s publisher-defined sub-parameters, echoed in conversion reports.

What if aff_sub is missing?

Optional — sub-IDs affect reporting granularity only.

Is aff_sub in my analytics affiliate traffic?

Yes — if aff_sub shows up in your site analytics or server logs, that traffic arrived via TUNE affiliate links.

Related

Check every affiliate link you've ever published

Parameter checks are one of five validations Afterlink runs on every TUNE link. Afterlink scans your entire YouTube channel or website, follows every redirect chain, and alerts you the day a link breaks.

Run a free scan