ShareASale parameter
What is the urllink parameter?
urllink is ShareASale's shareasale deep-link destination. urllink carries the deep-link destination in classic ShareASale r.cfm links (note: often without the https:// prefix). Decoding it lets you audit whether the destination page still exists — the most common ShareASale failure after program migration.
Where it appears
In the affiliate link you publish
Example
https://www.shareasale.com/r.cfm?b=123&u=456&m=789&urllink=merchant.com%2Fproducts%2FitemIf urllink is missing
Without urllink the link lands on the merchant’s default page instead of your intended product — attribution survives, conversion rate doesn’t.
How ShareASale tracking fits together
Classic ShareASale links run through shareasale.com/r.cfm (or m.cfm / u.cfm) with your user ID (u), the merchant ID (m), and optionally a urllink deep-link destination. On click, ShareASale sets its sscid tracking cookie and redirects.
With the Awin merger, merchants progressively move to Awin’s infrastructure. Old ShareASale links for a migrated merchant may redirect without crediting you, or land on a "merchant not found" page.
Frequently asked questions
What does the urllink parameter do?
urllink is ShareASale's shareasale deep-link destination. urllink carries the deep-link destination in classic ShareASale r.
What if urllink is missing?
Without urllink the link lands on the merchant’s default page instead of your intended product — attribution survives, conversion rate doesn’t.
Is urllink in my analytics affiliate traffic?
Yes — if urllink shows up in your site analytics or server logs, that traffic arrived via ShareASale affiliate links.
Related
Check every affiliate link you've ever published
Parameter checks are one of five validations Afterlink runs on every ShareASale link. Afterlink scans your entire YouTube channel or website, follows every redirect chain, and alerts you the day a link breaks.
Run a free scan