ShareASale parameter
What is the sscid parameter?
sscid is ShareASale's shareasale click id. sscid is ShareASale’s click identifier appended to merchant URLs. During the Awin migration era, sscid presence is doubly useful: it proves the OLD pipeline still registers your clicks for that merchant.
Where it appears
Appended to the merchant URL after the redirect
Example
https://merchant.com/product?sscid=b1k_12345...If sscid is missing
ShareASale sets its tracking cookie during the shareasale.com redirect; a cleaned final URL can still track. But with ShareASale merging into Awin, also verify the merchant hasn’t migrated — migrated merchants stop crediting old links entirely.
How ShareASale tracking fits together
Classic ShareASale links run through shareasale.com/r.cfm (or m.cfm / u.cfm) with your user ID (u), the merchant ID (m), and optionally a urllink deep-link destination. On click, ShareASale sets its sscid tracking cookie and redirects.
With the Awin merger, merchants progressively move to Awin’s infrastructure. Old ShareASale links for a migrated merchant may redirect without crediting you, or land on a "merchant not found" page.
Frequently asked questions
What does the sscid parameter do?
sscid is ShareASale's shareasale click id. sscid is ShareASale’s click identifier appended to merchant URLs.
What if sscid is missing?
ShareASale sets its tracking cookie during the shareasale.com redirect; a cleaned final URL can still track. But with ShareASale merging into Awin, also verify the merchant hasn’t migrated — migrated merchants stop crediting old links entirely.
Is sscid in my analytics affiliate traffic?
Yes — if sscid shows up in your site analytics or server logs, that traffic arrived via ShareASale affiliate links.
Related
Check every affiliate link you've ever published
Parameter checks are one of five validations Afterlink runs on every ShareASale link. Afterlink scans your entire YouTube channel or website, follows every redirect chain, and alerts you the day a link breaks.
Run a free scan