Impact parameter
What is the irclickid parameter?
irclickid is Impact's impact click id. irclickid is appended to the merchant URL when Impact registers a click, and the merchant’s Impact tag uses it to bind conversions to your partnership. It is the Impact analog of Awin’s awc: present = tracking definitely fired.
Where it appears
Appended to the merchant URL after the redirect
Example
https://brand.com/product?irclickid=xyzAbC123...If irclickid is missing
Impact registered the click server-side at the pxf.io/sjv.io hop; merchants often clean the URL afterwards. Confirm in your Impact dashboard — a missing irclickid alone does not mean lost commission.
How Impact tracking fits together
Impact issues each brand program its own tracking domain — typically a subdomain of pxf.io, sjv.io, or evyy.net, or a branded domain like goto.walmart.com. The path encodes your campaign and the destination; there is usually no visible destination URL inside the link.
On click, Impact registers the event server-side and redirects to the merchant, normally appending an irclickid. Because the destination is invisible from the link itself, the only way to know where an Impact link goes — and whether it still works — is to actually follow it.
Frequently asked questions
What does the irclickid parameter do?
irclickid is Impact's impact click id. irclickid is appended to the merchant URL when Impact registers a click, and the merchant’s Impact tag uses it to bind conversions to your partnership.
What if irclickid is missing?
Impact registered the click server-side at the pxf.io/sjv.io hop; merchants often clean the URL afterwards. Confirm in your Impact dashboard — a missing irclickid alone does not mean lost commission.
Is irclickid in my analytics affiliate traffic?
Yes — if irclickid shows up in your site analytics or server logs, that traffic arrived via Impact affiliate links.
Related
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