AvantLink vs ShareASale: Links, Tracking, and Reliability Compared
AvantLink is outdoor & specialty retail network known for outdoor, hunting, and specialty-retail brands; ShareASale is affiliate network (merging into awin) known for legacy mid-market retail programs — but it is merging into Awin, so treat it as transitional. They solve different problems, and many publishers use both at once for different merchants. Mechanically they differ in link anatomy and failure behavior — compared in detail below.
Side by side
| AvantLink | ShareASale | |
|---|---|---|
| Type | Outdoor & specialty retail network | Affiliate network (merging into Awin) |
| Link domains | avantlink.com, avnt.co | shareasale.com |
| Click ID on final URL | avad | sscid |
| Deep-link destination param | url | urllink |
| Example link | https://www.avantlink.com/click.php?tt=cl&merchant_id=abc-123&website_id=def-456&url=https%3A%2F%2Fmerchant.com%2Fproduct | https://www.shareasale.com/r.cfm?b=123456&u=7890123&m=45678&urllink=merchant.com%2Fproduct |
| Most common failure | Merchant leaves AvantLink | Merchant migrated to Awin |
How AvantLink links fail
Merchant leaves AvantLink
Outdoor brands rotate between AvantLink, Awin, and in-house programs. Departed merchants leave links that redirect nowhere useful.
Dead url destination
Gear pages churn seasonally — colorways, model years, discontinued lines. The url parameter points at a page that 404s while the tracking hop still works.
How ShareASale links fail
Merchant migrated to Awin
The defining failure of the ShareASale era’s end. Your old link may still reach the store, but attribution happens on Awin now — your ShareASale link no longer credits you. These links need to be regenerated on Awin.
Merchant closed their program
The link shows "merchant not found" or "program suspended". ShareASale historically hosted many small merchants, which churn more often than enterprise brands.
How to choose
- ▸Choose AvantLink for outdoor, hunting, and specialty-retail brands.
- ▸Choose ShareASale for legacy mid-market retail programs — but it is merging into Awin, so treat it as transitional.
- ▸They are different kinds of platforms, so this is rarely an either/or: many publishers run both simultaneously for different merchants.
- ▸Whichever you use, the operational risk is identical: merchants leave, campaigns end, and product pages die — on both platforms — without notifying you. Monitoring matters more than network choice.
Frequently asked questions
Can I use AvantLink and ShareASale at the same time?
Yes — publishers routinely run multiple networks side by side, since each merchant picks its own network. The cost isn't platform conflict, it's audit surface: two networks means two sets of link mechanics to monitor.
Which pays higher commissions, AvantLink or ShareASale?
Commission rates are set per merchant program, not by the network — the same brand often pays identical rates wherever it runs. Compare specific programs, not platforms.
Do AvantLink and ShareASale links break differently?
Yes. AvantLink: merchant leaves avantlink is the most common failure. ShareASale: merchant migrated to awin. Afterlink validates both with network-specific error detection.
Go deeper
Check every affiliate link you've ever published
Whichever you run, links on both AvantLink and ShareASale break the same silent way. Afterlink scans your entire YouTube channel or website, follows every redirect chain, and alerts you the day a link breaks.
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