Rakuten Advertising parameter
What is the ranSiteID parameter?
ranSiteID is Rakuten Advertising's rakuten tracking ids (ransiteid / ranmid / raneaid). Rakuten appends a trio of parameters to merchant URLs: ranMID (merchant), ranEAID (your account), ranSiteID (click/site reference). Seeing them on the landing page is quick proof the Rakuten pipeline fired end-to-end.
Where it appears
Appended to the merchant URL after the redirect
Example
https://merchant.com/product?ranMID=12345&ranEAID=abcDEF&ranSiteID=xyz-123If ranSiteID is missing
Rakuten registers the click at the linksynergy hop; cleaned final URLs can still track via cookie. Confirm clicks in your Rakuten dashboard.
How Rakuten Advertising tracking fits together
Rakuten deep links use click.linksynergy.com/deeplink with your ID, the merchant ID (mid), and the destination in murl. On click, Rakuten registers the event and redirects, appending ranMID/ranEAID/ranSiteID tracking parameters to the merchant URL.
Since the destination lives in murl, the link has two failure surfaces: the Rakuten program itself, and the murl page. Both need checking on every audit.
Frequently asked questions
What does the ranSiteID parameter do?
ranSiteID is Rakuten Advertising's rakuten tracking ids (ransiteid / ranmid / raneaid). Rakuten appends a trio of parameters to merchant URLs: ranMID (merchant), ranEAID (your account), ranSiteID (click/site reference).
What if ranSiteID is missing?
Rakuten registers the click at the linksynergy hop; cleaned final URLs can still track via cookie. Confirm clicks in your Rakuten dashboard.
Is ranSiteID in my analytics affiliate traffic?
Yes — if ranSiteID shows up in your site analytics or server logs, that traffic arrived via Rakuten Advertising affiliate links.
Related
Check every affiliate link you've ever published
Parameter checks are one of five validations Afterlink runs on every Rakuten Advertising link. Afterlink scans your entire YouTube channel or website, follows every redirect chain, and alerts you the day a link breaks.
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