Tradedoubler Link Redirects to Homepage Instead of the Product — Fix
A Tradedoubler link redirecting to the merchant's homepage means one of two things: the specific page your deep link targeted was removed (the store falls back to its homepage), or the program itself changed and Tradedoubler is dumping unattributed traffic at the brand's front door. The differentiator is the tracking parameter: if tduid is present on the homepage URL, tracking works and the product page died; if it's absent, suspect the program.
Why homepage redirects are worse than they look
Homepage traffic converts at a fraction of product-page traffic — the visitor clicked expecting a specific product and got a storefront. Even when your commission tracking survives, most of the click value is lost. And because the link "works" to a casual test, this failure hides indefinitely.
Case 1: the deep-linked page died (tracking intact)
When the page behind your Tradedoubler link is removed, many stores redirect to their homepage rather than serving a 404. Follow your link and compare where you land against where the link was supposed to go.
Fix: find the product's current URL (or its successor product) and regenerate the deep link in your Tradedoubler tools.
Case 2: the program changed (tracking gone)
If the homepage lands with no tracking parameters at all (no tduid), the program may have closed or moved networks — residual traffic gets forwarded brandward without attribution. Check the merchant's status in your Tradedoubler dashboard; if they're gone, find their current program and regenerate everything.
Error signals that accompany this failure
- ▸Error or fallback pages on tradedoubler.com
- ▸Destination returning 404
- ▸Homepage redirect without tduid
Frequently asked questions
Does a homepage redirect still pay commission?
Often yes — if the tracking fired at the Tradedoubler hop, purchases the visitor makes can still credit you. But conversion craters because the visitor didn't land on what they clicked for. Treat it as a revenue leak either way.
How do I find all my Tradedoubler links that decayed to homepages?
This is exactly what deep-link decay detection is for: Afterlink compares each link's intended destination against where it actually lands and flags product→homepage decay across your entire inventory.
More Tradedoubler troubleshooting
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